![\"\"](\"http:\/\/4h4n9.ahang.hu\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/feher-elso-valasztas-montazs-16_9.jpg\")
<\/p>\n<\/p>\n
More than a thousand people took part in the Be the +1!<\/i> campaign of Budapest Pride and aHang initiated to get more young people to vote in the elections.<\/p>\n
Around 20% of the 18-30-year-old generation don’t vote, so our aim was to increase the voter turnout among them. Our research before launching the campaign proved that young people are well-informed and interested in public affairs, but they don’t believe that anyone represents their interests.<\/p>\n
Therefore, the campaign\u2019s aim was to demonstrate that even the smallest actions can have an impact on ourselves, other people or the environment.<\/p>\n
Our website offered challenges and points for completing them, which could be redeemed for valuable gifts.<\/p>\n
The challenges were organised around five themes: environmental protection, health, culture, LGBTQ rights and Roma equality. Each theme was represented by an ambassador and involved a live online quiz.<\/p>\n
The most popular theme of the campaign was clearly environmental protection. More than 100 people went shopping with canvas bags instead of plastic bags, and almost as many had a meatless Monday as a challenge. There was also a strong focus on mental health: the third most popular challenge was completing an art therapy exercise.<\/p>\n
We also organised several activities to show that active citizenship is a real community experience. The UCCU Foundation, which promotes dialogue between Roma and non-Roma youth, organised a guided walk in the 8th district, where participants learned about the district as well as Roma history and culture. We also organised an election pre-party, where participants could take part in an art therapy session, documentary screening, a roundtable discussion on minority representation in Hungarian motion picture, a techno party and other activities.<\/p>\n
In order to reframe the word \u2018politics,\u2019 we made videos with our ambassadors and other well-known people about their first vote and what politics means to them.<\/p>\n
What else have we achieved?<\/p>\n
We reached our target audience in social media at an outstanding rate: 82% of our ads were seen by 18-35 year olds. Most importantly, we convinced 12% of those who were familiar with the campaign to vote. They solely did this because of the Be the +1!<\/i> campaign. And a further 47% were confirmed to go out and vote.<\/p>\n","protected":false},"excerpt":{"rendered":"
A sneak peek into a GOTV campaign\u2026<\/p>\n","protected":false},"author":7,"featured_media":355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"staatic_meta_publish":"","footnotes":""},"categories":[1],"tags":[],"featured_image_url":"https:\/\/4h4n9.ahang.hu\/en\/wp-content\/uploads\/sites\/2\/2022\/08\/feher-elso-valasztas-montazs-16_9.jpg","_links":{"self":[{"href":"https:\/\/4h4n9.ahang.hu\/en\/wp-json\/wp\/v2\/posts\/354"}],"collection":[{"href":"https:\/\/4h4n9.ahang.hu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/4h4n9.ahang.hu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/4h4n9.ahang.hu\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/4h4n9.ahang.hu\/en\/wp-json\/wp\/v2\/comments?post=354"}],"version-history":[{"count":2,"href":"https:\/\/4h4n9.ahang.hu\/en\/wp-json\/wp\/v2\/posts\/354\/revisions"}],"predecessor-version":[{"id":357,"href":"https:\/\/4h4n9.ahang.hu\/en\/wp-json\/wp\/v2\/posts\/354\/revisions\/357"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/4h4n9.ahang.hu\/en\/wp-json\/wp\/v2\/media\/355"}],"wp:attachment":[{"href":"https:\/\/4h4n9.ahang.hu\/en\/wp-json\/wp\/v2\/media?parent=354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/4h4n9.ahang.hu\/en\/wp-json\/wp\/v2\/categories?post=354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/4h4n9.ahang.hu\/en\/wp-json\/wp\/v2\/tags?post=354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}